Seasonal marketing campaigns are some of the most powerful drivers of revenue and customer engagement. Whether you’re promoting a holiday sale, inviting customers to a special event, or celebrating a company milestone, seasonal campaigns tap into the urgency, excitement, and emotional connection tied to specific dates.
But here’s the challenge: everyone is marketing at the same time. Inboxes are overloaded, social feeds are crowded, and your audience is bombarded with more promotions than ever.
This is where ringless voicemail (RVM) stands out, a unique outreach method that puts your message directly into your customer’s voicemail inbox without ringing their phone. It’s personal, effective, and unobtrusive making it perfect for cutting through seasonal noise.
Why Seasonal Campaigns Matter More Than Ever
Seasonal moments provide built-in reasons to connect with your audience. Whether it’s Valentine’s Day, Black Friday, a summer clearance event, or even niche holidays like National Pet Day, these events create natural demand and emotional resonance.
Here’s why smart businesses plan seasonal campaigns year-round:
- Increased consumer readiness: Customers expect deals and are more willing to spend.
- Short buying windows: Creates urgency and drives quick decision-making.
- Opportunities to re-engage dormant customers: Lapsed customers are more likely to respond to a holiday-themed message.
- Boost brand visibility: You stay top-of-mind when it matters most.
But the most important part? Timing and delivery. You need to reach your audience when they’re ready to act, not when their inbox is already buried under 20 other sales emails.
What Makes Ringless Voicemail Perfect for Seasonal Marketing
Higher Visibility, Lower Disruption
Unlike emails that may go unopened or texts that might be ignored, voicemails are seen and heard. A notification appears on the user’s phone, giving your message a presence without interrupting their day. It’s a respectful way to engage during high-volume times.
Human Connection
Seasonal messages are often emotional filled with excitement, nostalgia, or urgency. A voice message from a real person (even a recorded one) carries more warmth than any subject line can. Whether it’s a holiday greeting or a heartfelt thank you, voicemail adds a human touch.
Fast Delivery, Wide Reach
Drop.co’s ringless voicemail platform enables you to schedule and send thousands of personalized messages in just minutes. It’s a scalable solution, ideal for businesses with large customer lists and limited time during peak seasons.
Multi-Channel Friendly
RVM works great alone, but even better as part of a larger campaign. Use it to support email blasts, social posts, direct mail, or SMS. When all channels tell a consistent story, conversions rise.
Seasonal Campaign Ideas You Can Launch with Ringless Voicemail
Here’s how different industries can use RVM during high-demand periods:
Retail and E-commerce
- Announce Black Friday and Cyber Monday sales ahead of time.
- Send reminders about limited-time offers or holiday shipping deadlines.
- Offer early access to loyalty customers for VIP sales.
Service Providers
- Promote seasonal packages (e.g., winter tune-ups, spring cleanings).
- Send thank-you messages during Thanksgiving or New Year’s.
- Invite customers to exclusive events or workshops.
Real Estate
- Promote holiday open houses or seasonal home-buying specials.
- Send year-end thank-you notes to clients and leads.
- Use RVM for New Year follow-up campaigns to restart stalled conversations.
Gyms and Wellness Businesses
- Announce New Year resolution offers or summer fitness challenges.
- Offer birthday or holiday discounts on memberships.
- Share tips and promotions during the festive period (like staying fit during the holidays).
Local Events and Hospitality
- Promote Mother’s Day brunch, holiday parties, or New Year’s Eve specials.
- Invite locals to seasonal events like markets or charity drives.
- Send reminders about limited seating or RSVP deadlines.
How to Create a High-Performing Seasonal RVM Message
Start with a Clear Goal
What’s the purpose of your message? Is it to drive traffic, increase sales, collect RSVPs, or simply express appreciation? Keeping the message focused will help ensure better results.
Make It Personal
Use the customer’s name or reference their last purchase or membership. Even if automated, a personal tone makes a big difference in how the message is received.
Add Urgency
Phrases like “only available today,” “ends at midnight,” or “limited spots” encourage quick action, which is especially effective during time-sensitive campaigns.
Keep It Short and Punchy
You only have 30–60 seconds to capture attention. State the purpose, highlight the benefit, and close with a clear call to action.
Match the Tone to the Season
Joyful and upbeat for Christmas or New Year’s, warm and heartfelt for Thanksgiving, energizing for a flash sale make sure your tone matches the moment.
Real-World Ringless Voicemail Scripts for Seasonal Campaigns
Holiday Sale Script
“Hi Sarah, it’s James from Urban Outfit Co. Our Holiday Sale is here and takes 30 percent off everything now through Sunday. Shop online at urbanoutfitco.com or visit your nearest location. Hurry items are going fast!”
New Year’s Offer Script
“Hey Alex, Happy New Year! We’re kicking off 2025 with a gift of 20 dollars off your next service at Luxe Auto Spa. Book by January 5th to claim it. We appreciate your support!”
Flash Sale Script
“Hi Emily, it’s Dani from Blush Boutique. Today only buy one, get one free on all winter items. Just mention this voicemail at checkout. See you soon!”
How to Set Up Your Seasonal Campaign with Drop.co
- Upload your contact list – Segment by customer type, location, or past purchases for targeted messaging.
- Record your message – Use your own voice or a professional voiceover.
- Schedule the send – Choose the best time of day and day of the week for optimal visibility.
- Track performance – Monitor delivery, response, and callback rates in your Drop.co dashboard.
- Optimize and follow up – Use results to improve your next campaign. Combine with email or SMS to boost results even further.
Advanced Tips for Seasonal Ringless Voicemail Campaigns
- Test multiple messages to see which ones drive the highest engagement.
- Create campaign sequences (e.g., announcement, reminder, last chance) to increase exposure without spamming.
- Use data analytics to identify the best times to reach your audience.
- A/B test subject tones compare formal holiday messages with fun, quirky ones to see what fits your brand voice.
- Leverage automation for recurring seasonal campaigns like annual birthdays or holiday greetings.
Building Customer Loyalty with Seasonal Ringless Voicemail Campaigns
While seasonal marketing often focuses on short-term wins like boosting holiday sales or filling seats at an event it also presents a powerful opportunity to build long-term customer relationships. When used thoughtfully, ringless voicemail can do more than drive transactions. It can strengthen loyalty, deepen emotional connections, and encourage repeat business.
Stay Top-of-Mind Year-Round
Regular, well-timed seasonal voicemails keep your brand relevant throughout the year. A friendly New Year’s greeting, a spring sale reminder, or a birthday message lets customers know you’re thinking of them not just when you want a sale, but because you value their loyalty.
Create a Sense of Belonging
Personalised seasonal messages help customers feel like they’re part of your brand’s community. For example, thanking them for their support during the holidays or inviting them to an exclusive “VIP customer” summer sale shows appreciation which leads to stronger brand loyalty.
Celebrate Milestones and Anniversaries
You can go beyond major public holidays and recognize personal milestones such as customer signup anniversaries or birthdays. With Drop.co’s ringless voicemail platform, you can automate these campaigns at scale with a human touch.
Drive Loyalty Program Engagement
Have a loyalty or rewards program? Seasonal RVMs are a great way to remind customers to check their points, use their rewards, or participate in exclusive member events. Timely nudges can reactivate lapsed members and boost participation.
Post-Sale Follow-Up and Feedback: Extending the Value of Seasonal Campaigns
Many businesses focus all their energy on getting the sale during a seasonal campaign but what happens after the purchase is just as important. Ringless voicemail can play a crucial role in the post-sale experience, turning one-time buyers into loyal customers and turning feedback into future growth.
Thanking Customers After the Sale
A simple thank-you message left in a customer’s voicemail inbox after a seasonal purchase can go a long way. It shows appreciation and reinforces that they made the right decision by choosing your brand. This personal touch can turn a transactional moment into an emotional connection and make your business stand out from competitors.
Example:
“Hi Jessica, this is Mark from Luxe Living. Thanks so much for shopping for our Holiday Home Sale! We appreciate your support and hope you love your purchase. If you have any questions, feel free to call or visit us online. Have a great season!”
Requesting Feedback or Reviews
Satisfied seasonal customers are often willing to share feedback but they need a gentle reminder. A friendly voice message asking how everything went, or inviting them to leave a quick review, can lead to valuable insights and social proof.
Use RVM to:
- Ask for product or service feedback
- Encourage customers to leave reviews on Google or Yelp
- Invite them to take a short satisfaction survey
- Offer an incentive for leaving a testimonial (e.g., discount on next purchase)
Upsell and Cross-Sell Opportunities
Following up with post-sale recommendations is a proven way to increase customer lifetime value. Based on their seasonal purchase, you can suggest complementary products or services in a voicemail that feels helpful, not pushy.
Example:
“Hi John, hope you’re enjoying your new winter jacket from our Holiday Sale! We’ve just launched matching accessories you might love and we’re offering 10% off for past buyers. Check them out at our site or reply to this message for a custom fit consultation.”
By integrating post-sale follow-up and feedback requests into your seasonal campaigns, ringless voicemail can help you build trust, improve customer experience, and lay the foundation for even better results in your next campaign.
Turn Seasonal Moments into Revenue Opportunities
Seasonal marketing is all about timing, connection, and relevance. And with ringless voicemail, you have a powerful tool that respects your audience’s time while delivering messages with a human touch.
Whether you’re running a one-day flash sale, promoting a community event, or simply thanking customers during the holidays, ringless voicemail from Drop.co helps you do it at scale, with impact, and without disruption.
Ready to make your next seasonal campaign your most successful one yet? Launch your first ringless voicemail campaign with Drop.co and start winning holidays, sales, and special events one message at a time.
